Warner Bros. Discovery signs audience measurement deal with startup Nielsen rival VideoAmp
Publishing timestamp: 2023-01-03 14:00:01
Summary
Warner Bros. Discovery has signed a deal with VideoAmp, a startup advertising measurement platform, to measure its audience as an alternative to legacy firm Nielsen. This is a significant moment for VideoAmp and the media industry as cord cutting accelerates and streaming services look to become profitable. The deal also gives Warner Bros. Discovery another data set to provide to advertisers. Ad revenue for streaming services is expected to exceed $21 billion in 2023.
Sentiment: POSITIVE
Tickers: NFLX, DIS, AMZN, WBD,
Keywords: walt disney co, advertising, amazon.com inc, media, business, warner bros discovery inc, entertainment, netflix inc, business news,
Source: https://www.cnbc.com/2023/01/03/warner-bros-discovery-videoamp-nielsen.html