Adidas says Berlin Fashion Week launch and co-CEO announcements are fake
Publishing timestamp: 2023-01-17 03:05:09
Summary
Adidas has released a statement saying that multiple press releases sent out about a new fashion line, a Cambodian worker-turned-whistleblower being named co-CEO, and other topics related to its business structure were fake. The Yes Men, an activist group that has a history of creating spoofs to draw attention to how corporations respond to social issues, has confirmed that they were behind the releases. The group is hoping that Adidas will sign onto the Pay Your Workers labor agreement. The multi-layered campaign also referenced the now-ended partnership with Ye, and included a fabricated response from the company.
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Keywords: technology, pharrell williams, business, adidas ag, business news, retail industry, fashion,