Peloton hires former Twitter executive as new head of marketing
Publishing timestamp: 2023-01-17 10:00:01
Summary
Peloton has hired Leslie Berland, the former marketing head of Twitter, as its new Chief Marketing Officer. She will report to Peloton CEO Barry McCarthy and oversee several of the fitness equipment maker's divisions. Peloton is trying to regain profitability after a rough year and is implementing new strategies to attract customers and boost recurring revenue. Peloton has also struck a deal with Amazon and is rolling out a national bike rental program.
Sentiment: POSITIVE
Keywords: american express co, business news, retail industry, peloton interactive inc, life, barry mccarthy, technology, business,
Source: https://www.cnbc.com/2023/01/17/peloton-hires-former-twitter-executive-as-new-head-of-marketing.html