Premier League signs deal with NFT-based fantasy soccer game despite crypto downturn
Publishing timestamp: 2023-01-30 07:03:03
Summary
Sorare, a $4.3 billion fantasy soccer game, has signed a multi-year deal with the Premier League to license official player cards. Despite a slump in NFT trading activity, Sorare has seen an increase in usage with players more inclined to use its "free-to-play" mode. The company is backed by SoftBank, Accel, Benchmark, and sports stars Lionel Messi, Serena Williams, and Kylian Mbappe. The company is being investigated by the U.K. Gambling Commission to determine if it requires an operating license.
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Keywords: technology, fintech, internet, business news, softbank group corp, sports, venture capital, markets,