Ticketmaster braces for Beyoncé's 'Renaissance' tour amid fears of Taylor Swift-level demand
Publishing timestamp: 2023-02-02 16:32:23
Summary
Ticketmaster and parent company Live Nation are gearing up for high demand for tickets to Beyonc's upcoming "Renaissance World Tour." Ticketmaster is using its Verified Fan system to prioritize tickets for those who register with the platform. Following a botched presale for Taylor Swift's "Eras" tour last year, Ticketmaster and Live Nation have faced fresh scrutiny over their 2010 merger.
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Keywords: beyonce, live nation entertainment inc, taylor swift, business, entertainment, music, business news,
Source: https://www.cnbc.com/2023/02/02/beyonce-renaissance-tour-ticketmaster-demand.html