Fanatics to start livestreamed shopping of trading cards, collectibles
Publishing timestamp: 2023-02-02 07:30:01
Summary
Fanatics, a sports platform company, is launching Fanatics Live, a new business division for trading cards and other collectibles, later this year. Nick Bell, previously Snap's global head of content and partnerships, will lead the new business. The aim is to create a digital customer shopping experience where people can buy trading cards and other collectibles via curated and personality-driven content and entertainment. Livestream shopping has been growing in popularity in the U.S., and Fanatics has acquired Topps trading cards to help establish itself as a hub for the trading card industry.
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