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Vita Coco wants its coconut water to be your cocktail mixer — and your hangover cure - TL;DR CNBC

Vita Coco wants its coconut water to be your cocktail mixer — and your hangover cure

Publishing timestamp: 2023-02-10 07:31:30


Summary

Vita Coco is expanding its product offerings and partnerships in order to market its coconut water as a mixer and hangover cure. It has partnered with Diageo for canned cocktails, DoorDash for a Super Bowl promotion, and Alfred Coffee for a non-dairy coconut milk. The exits of Coca-Cola and PepsiCo from the coconut water category have opened up new opportunities for Vita Coco.


Sentiment: POSITIVE

Tickers: DGE-GBBIRDSAMSGCOCODASHDEOPEPKOOTLY

Keywords: diageo plcbreaking news: businessdoordash incboston beer co incfood and drinkbusinessoatly group abbusiness newspepsico inc.coca-cola corestaurantsvita coco company incsweetgreen incretail industryallbirds inc

Source: https://www.cnbc.com/2023/02/10/vita-coco-coconut-water-cocktails-hangover.html


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