Vita Coco wants its coconut water to be your cocktail mixer — and your hangover cure
Publishing timestamp: 2023-02-10 07:31:30
Summary
Vita Coco is expanding its product offerings and partnerships in order to market its coconut water as a mixer and hangover cure. It has partnered with Diageo for canned cocktails, DoorDash for a Super Bowl promotion, and Alfred Coffee for a non-dairy coconut milk. The exits of Coca-Cola and PepsiCo from the coconut water category have opened up new opportunities for Vita Coco.
Sentiment: POSITIVE
Tickers: DGE-GB, BIRD, SAM, SG, COCO, DASH, DEO, PEP, KO, OTLY,
Keywords: diageo plc, breaking news: business, doordash inc, boston beer co inc, food and drink, business, oatly group ab, business news, pepsico inc., coca-cola co, restaurants, vita coco company inc, sweetgreen inc, retail industry, allbirds inc,
Source: https://www.cnbc.com/2023/02/10/vita-coco-coconut-water-cocktails-hangover.html