Why you won't see many car ads during Sunday's Super Bowl
Publishing timestamp: 2023-02-10 11:40:48
Summary
Automakers are mostly bypassing this year's Super Bowl due to economic downturn and supply chain problems. Only General Motors, Kia, and Stellantis' Ram and Jeep brands are expected to advertise during the game. Companies are investing billions of dollars in electric vehicles and attempting to preserve cash. WeatherTech is the longest-running automotive business to consecutively advertise during the Super Bowl. GM's ad stars Will Ferrell driving GM EVs through popular Netflix shows and movies. Companies who are not advertising are attributing their decision to business priorities or available products and capital.
Sentiment: NEUTRAL
Tickers: CVNA, PARA, 7203.T-JP, .FKRX300, A4N1-FF, STLA-IT, GM, HYU-FF, VRM, TM, PSNY, NFLX, STLA,
Keywords: breaking news: business, entertainment, carvana co, business, transportation, polestar automotive holding uk plc, paramount global, business news, vroom inc, hyundai motor co, autos, toyota motor corp, marketing, stellantis nv, polestar, netflix inc, general motors co, advertising,
Source: https://www.cnbc.com/2023/02/10/gm-jeep-kia-super-bowl-ads.html