Think twice before investing in Super Bowl advertisers. Here's why
Publishing timestamp: 2023-02-10 10:14:22
Summary
Companies are paying around $7 million for a 30-second Super Bowl ad this year. Last year, cryptocurrency companies bought up airtime, but one of them has since gone bankrupt. The stocks of some of last year's advertisers have declined since the Super Bowl, and some are not advertising this year. This year's list of advertisers is mostly snack food and booze companies. Workday, a tech company, is spending big on a 60-second spot that features music legends.
Sentiment: MIXED
Tickers: CVNA, 7203.T-JP, WDAY, COIN, TM, VRM,
Keywords: carvana co, advertising, life, workday inc, business news, sports, vroom inc, toyota motor corp, marketing, investment strategy, coinbase global inc,
Source: https://www.cnbc.com/2023/02/10/the-stocks-of-these-super-bowl-advertisers-didnt-fare-so-well.html