Wonya Lucas is making big changes at the Hallmark Channel
Publishing timestamp: 2023-02-14 11:53:29
Summary
Wonya Lucas was appointed CEO of Hallmark Media, parent of cable-TV networks such as Hallmark Channel, with the task of expanding its audience as subscribers leave pay-TV bundle. Lucas has focused on diversifying casts and storylines of Hallmark's content while staying true to its feel-good brand. She has been successful in doing so, with one of its most successful movies, "Three Wise Men and Baby," being the most-watched cable-TV movie of the year. Hallmark has also signed a deal with NBCUniversal's Peacock, which includes live streams of Hallmark networks on Peacock. Lucas is praised for her focus on integrity of brands and her ability to navigate them.
Sentiment: POSITIVE
Keywords: business news, media, netflix inc, warner bros discovery inc, entertainment, coca-cola co, business, clorox co,
Source: https://www.cnbc.com/2023/02/14/hallmark-channel-wonya-lucas-big-changes.html