Livestream shopping took China by storm. Now Amazon, TikTok and YouTube are betting the QVC-style pitches will take off in the U.S.\n
Publishing timestamp: 2023-02-14 09:00:01
Summary
Myriam Sandler has become a successful livestream shopping host on Amazon, where she has 1.2 million followers on Instagram and 730000 on TikTok. Livestream shopping has become popular in China, and is now catching on in the US with companies such as Amazon, Walmart, Shopify, YouTube, and ByteDance investing in the trend. Influencers can make money from commissions, flat fees, and sponsored livestreams. TikTok is also investing in the trend, and has recently launched a new function called TikTok Shop that allows users to buy directly in the app.
Sentiment: POSITIVE
Tickers: SHOP-CA, META, PDD, AMZN, WMT, BABA, SHOP,
Keywords: shopify inc, technology, retail industry, walmart inc, youtube, livestream, meta platforms inc, jeff bezos, business news, video first, china, instagram, bytedance, united states, twitch, pinduoduo inc, alibaba group holding ltd, amazon.com inc, tiktok,