Chipotle Mexican Grill to launch new spinoff, Farmesa Fresh Eatery, in a ghost kitchen
Publishing timestamp: 2023-02-15 07:00:01
Summary
Chipotle Mexican Grill is launching a new spinoff brand called Farmesa Fresh Eatery in a California ghost kitchen. The brand will feature customizable bowls with protein, greens or grains, two sides, one of five sauces, and a topping option. Prices will range from $11.95 to $16.95. The brand is taking a more measured approach this time around, and the menu was created by Farmesa's director of culinary innovation, chef Nate Appleman. Customers will be able to order Farmesa at the upcoming location in Santa Monica, California, or for pickup or delivery through third-party delivery apps. Chipotle is using this location to learn more about the brand and may expand it in the future.
Sentiment: POSITIVE
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Source: https://www.cnbc.com/2023/02/15/chipotle-mexican-grill-farmesa-fresh-eatery.html