Adidas renews deal with Major League Soccer
Publishing timestamp: 2023-02-22 07:47:38
Summary
Major League Soccer and Adidas have renewed their partnership for a multiyear extension valued at $830 million. The deal includes Adidas supplying the league with branded apparel, footwear, training gear and official match ball. Adidas will also work with MLS on various initiatives and financial investments to grow the sport and business on and off the field ahead of the 2026 World Cup. MLS has seen rapid fan and financial growth since last contract negotiations, and has attracted a diverse group of celebrity owners. The league also entered into a 10-year deal with Apple TV to stream all MLS Leagues Cup matches.
Sentiment: POSITIVE
Keywords: media, major league soccer, don garber, business, adidas ag, retail industry, sports, business news,
Source: https://www.cnbc.com/2023/02/22/adidas-major-league-soccer-renew-deal.html