Movie theaters aren't dying — they're evolving
Publishing timestamp: 2023-02-25 09:00:01
Summary
The movie theater industry has been consolidating since 2019 due to the pandemic, with many regional chains shutting down and others reevaluating their financial footing. To improve the experience for moviegoers, theater operators are investing in basics such as sound and picture quality, seating, and food and beverage offerings. Ticket sales and foot traffic have improved, and theater operators are also investing in loyalty programs, direct marketing, and special events to bring in audiences. Industry insiders are optimistic about the future of the movie theater business.
Sentiment: POSITIVE
Keywords: cinemark holdings inc, entertainment, media, breaking news: business, amc entertainment holdings inc, business, walt disney co, movies, life, business news,
Source: https://www.cnbc.com/2023/02/25/movie-theaters-evolving-not-dying.html