In the three-way battle between YouTube, Reels and TikTok, creators aren't counting on a big payday
Publishing timestamp: 2023-02-27 10:57:25
Summary
YouTube is offering a new monetization model for Shorts to compete with TikTok, but creators say the biggest money opportunity remains in longer videos. YouTube is sharing 45% of allocated Shorts revenue with creators, but creators have expressed dissatisfaction with the payment policy. TikTok has also launched a new program for longer videos from more established creators. Facebook and Instagram have introduced multiple ways to earn money, but creators of short-form content have struggled to sort out differences in payment methods.
Sentiment: MIXED
Keywords: social media, snap inc, business news, social media industry, meta platforms inc, alphabet inc,