How the Creed franchise makes a statement – and a ton of money – in modern Hollywood
Publishing timestamp: 2023-02-26 07:00:01
Summary
Michael B. Jordan's directorial debut, Warner Bros.' "Creed III," releases March 3. The Creed film franchise has flipped the script on the Rocky series, highlighting Black talent behind and in front of the camera, while paying homage to Sylvester Stallone's iconic movies. The first two Creed movies have been successful at the box office, each generating more than $100 million in ticket sales domestically. The film will send an important social message that young men and women can become CEOs, movie stars, producers, or directors.
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Keywords: breaking news: business, business news, social issues, business, movies, life, equity and inclusion, sylvester stallone, warner bros discovery inc, diversity, michael b. jordan, entertainment,
Source: https://www.cnbc.com/2023/02/26/creed-iii-new-chapter-black-creators-hollywood.html