Those Il Makiage makeup ads are everywhere — here's the story behind them
Publishing timestamp: 2023-03-01 10:14:41
Summary
Oddity, a beauty and wellness platform that built Il Makiage and Spoiled Child, is profitable and looks like it could be preparing for an IPO. The company is using proprietary technology and data to disrupt the legacy beauty and wellness market by replacing in-store experience with product recommendations driven by artificial intelligence and data. Oddity has achieved profitability since its U.S. launch in 2018 and has made $380 million in gross sales in 2022. The company has also acquired a deep tech AI-based computational imaging startup and has made moves that indicate it could be preparing for an IPO.
Sentiment: POSITIVE
Keywords: business news, united states, olaplex holdings inc, business, technology, goldman sachs group inc, breaking news: business, matthew kennedy, retail industry,
Source: https://www.cnbc.com/2023/03/01/il-makiage-creator-oddity-says-its-profitable.html