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For women's sports, the media buys are becoming a big deal - TL;DR CNBC

For women's sports, the media buys are becoming a big deal

Publishing timestamp: 2023-03-04 10:04:00


Summary

Ally Financial has made a multimillion-dollar deal with Disney's ESPN that requires 90% of its investment to be put towards women's sports. This is part of a larger trend of brands increasing their ad budgets for women's sports, with sponsorship deals growing 20% year-over-year. Google has also partnered with a sports website to double the amount of women's sports coverage, and Athletes Unlimited has seen a 122% increase in sponsorship revenue. Female athletes are also leveraging social media to gain more exposure, and brands are recognizing the value of this.


Sentiment: POSITIVE

Tickers: DISALLYGOOGHLT?QSEARCHTERM=HILTONPEP?QSEARCHTERM=PEPSICOGOOGLPARANKE?QSEARCHTERM=NIKE

Keywords: advertisingalphabet incparamount globalmediasports tvsportswalt disney coally financial incbusiness newsalphabet class c

Source: https://www.cnbc.com/2023/03/04/for-womens-sports-the-media-buys-are-becoming-a-big-deal.html


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