For women's sports, the media buys are becoming a big deal
Publishing timestamp: 2023-03-04 10:04:00
Summary
Ally Financial has made a multimillion-dollar deal with Disney's ESPN that requires 90% of its investment to be put towards women's sports. This is part of a larger trend of brands increasing their ad budgets for women's sports, with sponsorship deals growing 20% year-over-year. Google has also partnered with a sports website to double the amount of women's sports coverage, and Athletes Unlimited has seen a 122% increase in sponsorship revenue. Female athletes are also leveraging social media to gain more exposure, and brands are recognizing the value of this.
Sentiment: POSITIVE
Tickers: DIS, ALLY, GOOG, HLT?QSEARCHTERM=HILTON, PEP?QSEARCHTERM=PEPSICO, GOOGL, PARA, NKE?QSEARCHTERM=NIKE,
Keywords: advertising, alphabet inc, paramount global, media, sports tv, sports, walt disney co, ally financial inc, business news, alphabet class c,
Source: https://www.cnbc.com/2023/03/04/for-womens-sports-the-media-buys-are-becoming-a-big-deal.html