Toblerone chocolate to cut iconic Matterhorn logo from packaging due to 'Swissness' laws
Publishing timestamp: 2023-03-06 14:55:48
Summary
Mondelez, the US owner of Toblerone chocolate bars, is changing the packaging of the bars due to Swiss laws on product origins. The packaging will no longer feature the iconic Matterhorn mountain, but will still include a subtle outline of a bear on the face of the mountain. The font and brand logo will also be tweaked, and the signature of the founder, Theodor Tobler, will be included. Toblerone bars will still be produced in Switzerland, and the changes will help meet increased demand.
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Keywords: retail industry, business news, switzerland, food and drink, mondelez international inc,