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Chinese smartphone giants are making a high-end play against Apple and Samsung - TL;DR CNBC

Chinese smartphone giants are making a high-end play against Apple and Samsung

Publishing timestamp: 2023-03-06 19:37:37


Summary

Chinese smartphone makers are launching high-end devices to challenge the dominance of Apple and Samsung in the market. These expensive smartphones represent a shift in strategy from Chinese companies, who have risen to prominence through offering lower-cost devices with flagship-like specs. Chinese companies are spending large amounts of money on advertising campaigns to raise awareness of their brands. The biggest challenge for Chinese brands is profitability, as they have not been able to build profitable software and services businesses like Apple has.


Sentiment: POSITIVE

Tickers: AAPL1810-HK

Keywords: apple incmobile phonesxiaomi corptechnologybusiness newsbarcelonasmartphones

Source: https://www.cnbc.com/2023/03/07/chinese-giants-make-high-end-smartphone-play-against-apple-samsung.html


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