Chinese smartphone giants are making a high-end play against Apple and Samsung
Publishing timestamp: 2023-03-06 19:37:37
Summary
Chinese smartphone makers are launching high-end devices to challenge the dominance of Apple and Samsung in the market. These expensive smartphones represent a shift in strategy from Chinese companies, who have risen to prominence through offering lower-cost devices with flagship-like specs. Chinese companies are spending large amounts of money on advertising campaigns to raise awareness of their brands. The biggest challenge for Chinese brands is profitability, as they have not been able to build profitable software and services businesses like Apple has.
Sentiment: POSITIVE
Keywords: apple inc, mobile phones, xiaomi corp, technology, business news, barcelona, smartphones,