Global brands look to boost media investment in women's sports through a new partnership, The Women's Sports Club
Publishing timestamp: 2023-03-07 16:48:02
Summary
Sports Innovation Lab and Ally have partnered to create Women's Sports Club, a coalition of major brands and media aimed at addressing media disparity in men's and women's sports. The club will work to tackle challenges in buying women's sports inventory and elevating investment in women's sports. More than 20 global brands, including Nike, Coca-Cola, and Delta, are coming together to drive media spending to women's sports. The Women's Sports Club will meet at significant media and sporting events throughout the year, beginning with the South by Southwest event next week in Austin, Texas. Ally is looking to spend equal ad dollars on men's and women's sports over the next five years.
Sentiment: POSITIVE
Tickers: DAL, MS, KO, NKE, PEP, ALLY,
Keywords: delta air lines inc, business news, sports, media, coca-cola co, angela ruggiero, nike inc, ally financial inc, pepsico inc., business, morgan stanley, retail industry,
Source: https://www.cnbc.com/2023/03/07/womens-sports-club-media-investment.html