Google ends enterprise sales of Google Glass, its augmented reality smartglasses
Publishing timestamp: 2023-03-15 18:48:25
Summary
Google has announced that it will stop selling its Glass Enterprise smart glasses and will also stop supporting its software in September. The move marks the end of one of the first and most recognized smart glasses product lines from the tech company. Despite backing from Google founders Larry Page and Sergey Brin, the Glass project never caught on as a mainstream product due to privacy concerns and became the butt of jokes on late-night television. Meanwhile, rivals such as Meta and Apple are investing in augmented reality and virtual reality technology, which could lead to more sophisticated smart glasses products. However, Google has not given up on augmented reality or smart glasses and is continuing to test prototypes in public.
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