Adobe launches Firefly generative A.I., which lets users type to edit images
Publishing timestamp: 2023-03-21 11:15:36
Summary
Adobe has launched an AI tool called Firefly that allows users to modify images by typing commands. The tool will generate content brushes, variations on existing images, and potentially transform photos and videos based on user prompts. Firefly will launch as a public beta, with text-effect tools as the first available model. The tool comes at a key inflection point for Adobe and AI more broadly, as the company recently acquired design tool Figma and is investing in AI. However, new AI tools have struggled with ethical concerns, and Adobe said Firefly will place emphasis on giving creators "opportunities to benefit from your skills and creativity and protect your work."
Sentiment: NEUTRAL
Tickers: ADBE,
Keywords: technology, internet, business news, artificial intelligence, cybersecurity, breaking news, adobe inc.,
Source: https://www.cnbc.com/2023/03/21/adobe-firefly-generative-ai-lets-you-type-to-edit-images.html