Disney names first brand chief as Iger refocuses on core properties
Publishing timestamp: 2023-04-06 12:23:47
Summary
Walt Disney Company has named Asad Ayaz as its first-ever chief brand officer, a position that will require him to create a singular vision of the company for marketing campaigns. The appointment comes as CEO Bob Iger seeks to refocus the company on its core entertainment properties and cut costs. Ayaz will continue as president of marketing for Walt Disney Studios, where he has overseen marketing and publicity for the studio's films and TV series, as well as Disney+, since 2018.
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Keywords: movies, walt disney co, breaking news: business, business news, life, business, entertainment,
Source: https://www.cnbc.com/2023/04/06/disney-names-first-brand-chief.html