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Tim Cook shares a trick Steve Jobs used as Apple's CEO: It's 'one of the things I loved about him' - TL;DR CNBC

Tim Cook shares a trick Steve Jobs used as Apple's CEO: It's 'one of the things I loved about him'

Publishing timestamp: 2023-04-07 08:30:01


Summary

Apple CEO Tim Cook admires Steve Jobs' leadership style but acknowledges that he couldn't be like him. Cook admires how Jobs held everyone at Apple to the same standard of creativity and boundary pushing, no matter their department. Cook experienced this firsthand as the company's chief operating officer before becoming CEO. Under Cook's leadership, Apple has grown into a multitrillion-dollar company and launched new products and services. Cook still uses some of Jobs' old traditions, but the company is always focused on the future and dreaming up big ideas.


Sentiment: NEUTRAL

Tickers: AAPL

Keywords: apple incentrepreneurshiptim cooksteve jobs

Source: https://www.cnbc.com/2023/04/07/apple-ceo-tim-cook-steve-jobs-expected-innovation-from-everyone.html


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