Paramount wants to get moviegoers back to theaters. Here's what it has on deck
Publishing timestamp: 2023-04-27 15:56:12
Summary
Paramount Pictures' president of domestic distribution, Chris Aronson, called on the movie industry to explore new ticket pricing options to address declining theater admissions and rising ticket prices. He emphasized the need to focus on the long-term health of the business rather than short-term gains and urged the industry to listen to consumers and give them the experience they want. Aronson also poked fun at AMC's in-theater marketing and called for collaboration to pave the way for more moviegoers to see their movies. Paramount is set to report its quarterly earnings next week and has several upcoming movie releases, including "Transformers: Rise of Beasts" and "Killers of Flower Moon."
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Keywords: entertainment, movies, breaking news: business, business, paramount global, life, business news,
Source: https://www.cnbc.com/2023/04/27/paramount-film-slate-studio-hopes-to-draw-back-moviegoers.html