How the generative A.I. boom could forever change online advertising
Publishing timestamp: 2023-07-08 09:00:01
Summary
The article discusses the growing use of generative artificial intelligence tools in online advertising. Major online ad platforms, including Meta, Alphabet, and Amazon, are testing and developing these tools to help companies create tailored messaging and visuals for their campaigns. While generative AI has the potential to revolutionize digital advertising, there are still challenges to overcome, such as brand safety and the quality of output. Ad agencies and companies are currently using generative AI for pilot projects while waiting for the technology to further develop.
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Keywords: breaking news: technology, meta platforms inc, adobe inc., publicis groupe sa, apple inc, amazon.com inc, technology, artificial intelligence, internet, business news, alphabet inc, generative ai, social media,