Apple launches online store on China's giant WeChat messaging app
Publishing timestamp: 2023-07-11 04:21:32
Summary
Apple has launched an online store on Tencent's WeChat messaging app in China, expanding its retail channels in one of its most important markets. WeChat is China's biggest messaging platform with over 1.2 billion users and offers "Mini Programs" that allow users to access various services within the app. Users can now purchase Apple products, including the latest iPhone 14 range, through the WeChat Mini Program. Apple's move to establish a presence on WeChat is aimed at reaching more customers in China.
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Keywords: iphone, technology, alibaba group holding ltd, jd.com inc, social media, tencent holdings ltd, apple inc, smartphones, retail industry, e-commerce, business news, china,
Source: https://www.cnbc.com/2023/07/11/apple-launches-wechat-store-in-china.html