Meta Threads engagement has dropped off since red-hot debut, tracking firms say
Publishing timestamp: 2023-07-13 19:43:49
Summary
Threads, Meta's new Twitter competitor, saw a record 100 million sign-ups in just five days but has since experienced a drop in user engagement. Despite the initial hype, it will be a challenge for Threads to establish itself in users' social network routines. The app has the backing of Meta and integration with Instagram, but it will need a more compelling value proposition. Data shows a decline in daily active users and time spent on the app. However, Threads has the potential to steal usage away from Twitter as it continues to improve and add missing features.
Sentiment: MIXED
Keywords: social media, mark zuckerberg, meta platforms inc, breaking news: technology, alphabet inc, social media industry, similarweb ltd, elon musk, business news, technology,
Source: https://www.cnbc.com/2023/07/13/meta-threads-engagement-has-dropped-off-sensor-tower-similarweb.html