Fanatics to launch live events business as it seeks to create a sports version of Comic-Con
Publishing timestamp: 2023-07-13 08:00:01
Summary
Fanatics will launch a new live events business called Fanatics Events, in partnership with IMG. The venture aims to recreate the Comic-Con experience for sports collectibles. Fanatics will be the majority owner and plans to hold events starting next year. The company is diversifying its business as it moves towards an initial public offering and has recently expanded into sports betting. Fanatics Events will prioritize the collectibles sector but also explore opportunities to expand beyond that. The CEO of Fanatics Events, Lance Fensterman, previously oversaw pop culture conventions including New York Comic Con. The partnership with IMG will leverage their global network and events expertise.
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Source: https://www.cnbc.com/2023/07/13/fanatics-to-launch-live-events-business.html