How Modelo dethroned Bud Light to become the top-selling U.S. beer
Publishing timestamp: 2023-08-18 11:00:01
Summary
Modelo Especial, owned by Constellation Brands, has become the top-selling beer in the U.S. market, surpassing Bud Light. The rise of Modelo Especial was accelerated by conservative backlash against Bud Light and its parent company, Anheuser-Busch InBev. Modelo's success in the U.S. beer market has been building for years, and it is unlikely that Bud Light will regain its top position. Mexican beer, in general, has been growing in popularity in the U.S., and Constellation Brands dominates the Mexican import category.
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Keywords: retail industry, beer, business, business news, anheuser-busch, breaking news: business, alcoholic beverages, alcoholic beverage retail, anheuser-busch inbev sa/nv prf, brand acquisitions, mergers and acquisitions, constellation brands inc, stock markets, mexico, inflation, grocery shopping, ceo, anheuser-busch inbev sa,