Why TikTok trends may take over the back-to-college shopping season
Publishing timestamp: 2023-08-25 18:34:15
Summary
The article discusses the estimated record-breaking $94 billion back-to-school shopping season for college students in the US. The National Retail Federation expects family spending on college students to be around $1367 per student. Inflation and a TikTok trend showcasing dorm room designs are driving the high spending. Retailers are using back-to-school shopping as a barometer for potential holiday spending and are looking to capture sector share from shuttered Bed Bath & Beyond stores.
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Keywords: politics, economic events, national budgets, business news, markets, business, personnel, u.s. economy, video first, brussels, washington, goldman sachs group inc, united states, economy,