IHOP rolls out biscuits menu nationwide for the first time as the chain fights slowing sales
Publishing timestamp: 2023-08-28 08:00:02
Summary
IHOP, known for its pancakes, is expanding its menu by making its biscuits available nationwide for the first time. The restaurant chain has been diversifying its menu offerings to attract customers during lunch and dinner hours and increase takeout orders. Despite these efforts, IHOP's same-store sales only grew by 2.1% in the latest quarter. Dine Brands' stock has fallen 25% this year. The new biscuits menu includes various options such as breakfast biscuit sandwiches and a strawberries and cream biscuit. IHOP hopes that the addition of biscuits to its menu will boost sales and attract budget-minded consumers.
Sentiment: NEUTRAL
Keywords: business, business news, breaking news: business, wendys co, dine brands global, retail industry, restaurants, lifestyle,
Source: https://www.cnbc.com/2023/08/28/ihop-biscuits-menu-available-nationwide-for-first-time.html