Autumn arrives earlier than ever for Starbucks and others with pumpkin menu items
Publishing timestamp: 2023-08-31 07:00:01
Summary
The article discusses how more restaurants and retailers are launching their limited-time pumpkin items earlier in August, before Labor Day. This trend has been driven by the success and popularity of pumpkin-themed food and beverages, as well as consumer research indicating that there is demand for these products earlier in the season. Starbucks is credited with popularizing pumpkin-themed drinks and food with the introduction of its pumpkin spice latte 20 years ago. While some consumers may grumble about the early fall launches, companies believe it is worth it to extend the fall season. Other chains mentioned in the article include Krispy Kreme, IHOP, and Dunkin'. Despite the early launches, companies have not pulled these items from their menus faster, and some companies are still sticking to normal seasonal boundaries.
Sentiment: NEUTRAL
Tickers: SBUX, DNUT, DIN, REYN,
Keywords: dine brands global, reynolds consumer products inc, food and drink, breaking news: business, starbucks corp, krispy kreme inc, restaurants, lifestyle, retail industry, business news, business,
Source: https://www.cnbc.com/2023/08/31/starbucks-dunkin-ihop-pumpkin-spice.html