Qualcomm banks on AI to get a bigger share of the automotive chip market
Publishing timestamp: 2023-08-31 09:00:02
Summary
Qualcomm is looking to increase its presence in the automotive industry by leveraging generative artificial intelligence. It aims to convince automakers to buy more of its chips and build new scenarios around them, such as smart assistants for drivers. While automotive revenue currently makes up a small portion of Qualcomm's overall sales, the company projects significant growth in the coming years. Qualcomm faces competition from other chipmakers in the car chip business. The article also highlights Qualcomm's demonstration of potential future scenarios enabled by its chips and generative AI. The company aims to be seen as an AI company and is exploring applications such as smart user guides and driver monitoring. Additionally, Qualcomm sees the potential for features that can upgrade a car's software on the go, creating a new revenue stream for automakers.
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Keywords: continental ag, qualcomm inc, technology, intel corp, bosch ltd, nxp semiconductors nv, general motors co, apple inc, environment, renesas electronics corp, alphabet inc, nvidia corp, lifestyle, mobileye global inc, business news, business, breaking news: technology, mobile,
Source: https://www.cnbc.com/2023/08/31/qualcomm-banks-on-ai-to-grow-automotive-chip-business.html