Kevin Hart's tequila brand strikes deal with Philadelphia Eagles as spirits push deeper into sports
Publishing timestamp: 2023-09-14 13:41:30
Summary
The Philadelphia Eagles have reached a sponsorship deal with Gran Coramino, a luxury tequila brand co-founded by Kevin Hart. The deal includes signage inside the team's stadium, branded bars, and marketing on the Eagles' digital platforms. The partnership aims to leverage the rise in tequila sales and consumer shift away from beer. Other spirits brands have also entered sports sponsorships to reach new consumers and build brand strength.
Sentiment: POSITIVE
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