Professional Pickleball, Tennis Channel deepen media partnership with 24/7 streaming channel
Publishing timestamp: 2023-09-26 09:13:50
Summary
The Professional Pickleball Association (PPA) and Tennis Channel have formed a joint venture to further popularize the sport of pickleball. Tennis Channel will have the rights to produce and air the majority of matches on its pay-TV and streaming platforms, as well as create a 24/7 free, ad-supported streaming channel dedicated to pickleball. The partnership will also allow Tennis Channel to take over production of all PPA Tour events and expand media rights deals. The article highlights the growth of pickleball in recent years and the potential for further expansion with the help of Tennis Channel's expertise.
Sentiment: POSITIVE
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Source: https://www.cnbc.com/2023/09/26/professional-pickleball-tennis-channel-broadcast-partnership.html