Streaming companies chase Spanish-language sports rights to capture growing Hispanic viewership
Publishing timestamp: 2023-10-06 08:02:20
Summary
The article discusses how streaming platforms are focusing on Spanish-language sports content to attract and diversify their audiences. Media companies like TelevisaUnivision, Canela Media, NBCUniversal's Telemundo and Peacock, Disney's ESPN+, and Amazon's Prime Video are all increasing their offerings in this space. Hispanic viewers, who have been at the forefront of cord-cutting, are a key demographic in streaming growth. By offering sports content in Spanish, streaming platforms can reach a larger audience and capitalize on the growing Hispanic streaming audience. The article also mentions the rising popularity of soccer among Hispanic audiences and the benefits of personalized ad loads for Spanish viewers. Overall, the article highlights the opportunities and profitability of Spanish-language sports content for streaming platforms.
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Keywords: business, comcast corp, sports, soccer, fox corp. class a, united states, media, amazon.com inc, walt disney co, breaking news: business, paramount global, entertainment, business news,
Source: https://www.cnbc.com/2023/10/06/streaming-companies-chase-spanish-language-sports-rights.html