Compañías de streaming buscan los derechos deportivos en español para captar a la creciente audiencia hispana
Publishing timestamp: 2023-10-06 07:00:01
Summary
The article discusses how streaming platforms are seeking to obtain the rights to live sports in order to grow their audiences, particularly among Spanish-speaking viewers. Companies like TelevisaUnivision, Canela Media, Telemundo, NBCUniversal's Peacock, Disney's ESPN+, and Amazon's Prime Video are increasing their offerings of Spanish-language sports content. Hispanic audiences have been at the forefront of cord-cutting, making them a key demographic for streaming growth. By diversifying their audience and capitalizing on the growing Hispanic streaming audience, these platforms aim to increase their subscriber bases and advertising opportunities. The popularity of soccer in the United States, particularly among Hispanic viewers, is a driving factor in the demand for Spanish-language sports content. Streaming platforms like Peacock have already seen success with their sports offerings, and the accessibility and convenience of streaming make it an attractive option for viewers. The article also mentions the acquisition of sports rights by TelevisaUnivision and the increasing investment in sports by media companies. Overall, the article highlights the importance of sports content in driving streaming growth and attracting diverse audiences.
Sentiment: POSITIVE
Keywords: comcast corp, amazon.com inc, walt disney co, nuevo en espanol, business news,
Source: https://www.cnbc.com/2023/10/06/empresas-de-streaming-persiguen-derechos-deportivos-en-espaol.html