NBA can shift the balance of power in media with its next rights deal
Publishing timestamp: 2023-10-06 09:35:21
Summary
The NBA is preparing for its next rights deal for TV and streaming services. Potential media partners include Comcast's NBCUniversal, Google's YouTube TV, Amazon, Apple, and Netflix. The NBA's decision on these partnerships could transform the entire media industry. The league hopes to maximize its new media deal and increase revenue. Netflix's potential interest in the NBA could be industry-shaking, although it is uncertain what that means. The NBA is also considering partnerships with NBCUniversal, YouTube TV, and other streaming services. The league aims to balance demand and supply to maximize the price for rights and may market its NBA app and NBA.com as digital "front doors" for fans to discover content.
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Source: https://www.cnbc.com/2023/10/06/nba-can-shift-balance-of-power-in-media-with-rights-deal.html