How Apple made its first 'carbon neutral' product
Publishing timestamp: 2023-10-06 16:15:02
Summary
Apple announced that its next smartwatch models would have a "carbon neutral" option, achieved through changes in operations to reduce emissions. However, some argue that purchasing carbon credits undermines the credibility of the "carbon neutral" label. The effectiveness of nature-based carbon credits is debated, but Apple claims to invest in reputable credits. Critics suggest that Apple should focus on highlighting its emissions reductions rather than claiming to be "carbon neutral." The article discusses the complexities of carbon accounting and the importance of combating deforestation.
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Keywords: climate, environment, technology, carbon neutrality, consumer electronics, breaking news: technology, pollution, apple inc, business news,
Source: https://www.cnbc.com/2023/10/06/how-apple-made-its-first-carbon-neutral-product-apple-watch.html