Halloween is candy's biggest holiday. Here's how Snickers maker Mars prepares for trick-or-treaters
Publishing timestamp: 2023-10-14 08:00:01
Summary
Halloween is a crucial time for candy makers like Mars, with consumers predicted to spend $3.6 billion on Halloween candy this year. Mars plans for Halloween two years in advance, collaborating with retailers to discuss trends and develop new products. This year, Mars is introducing Skittles Shriekers and partnering with goPuff for online candy shopping. Classic candies like Snickers remain popular, and Mars aims to capture consumer occasions throughout the Halloween season. The company has exceeded its production targets this year.
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Keywords: food and drink, business news, business, mars acquisition corp, mondelez international inc, retail industry, starbucks corp, hershey co, breaking news: business,