Bumble CEO: Here are the 'crazy hacks' I used to grow my app into a $1.9 billion company—one of them cost only $20
Publishing timestamp: 2023-10-15 09:30:01
Summary
Bumble CEO Whitney Wolfe Herd used unconventional marketing tactics, such as giving out branded cookies and pizza, to promote the dating app in its early days. Despite facing rejection and criticism, she believed in the app and eventually took the company public, becoming the youngest female founder to do so.
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Keywords: entrepreneurship, bumble inc,