Netflix aims to 'crawl, walk, run' when it comes to video games. It's still crawling
Publishing timestamp: 2023-10-23 13:54:16
Summary
Netflix is taking a "crawl, walk, run" approach to its gaming push, with less than 1% of subscribers playing Netflix games daily. Despite this, Netflix plans to adapt more hit series into games and is considering releasing an iteration of Grand Theft Auto. The company sees gaming as a way to offset potentially saturated subscriber growth and is exploring other revenue streams. However, there are challenges in getting existing subscribers to download and play mobile games, and technological hurdles to overcome.
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Keywords: netflix inc, television, breaking news: business, media, entertainment, business news, business,
Source: https://www.cnbc.com/2023/10/23/netflix-takes-slow-approach-to-video-games.html