Chinese augmented reality firm Xreal launches next-gen glasses in challenge to Meta and Apple
Publishing timestamp: 2023-10-24 08:56:58
Summary
Xreal, a Chinese augmented reality (AR) firm, has launched its next-generation glasses, Xreal Air 2 and Xreal Air 2 Pro. These lightweight glasses aim to appeal to a wider array of consumers looking for an easy-to-wear product. Xreal is competing against Apple and Meta, two tech giants that are also entering the AR and VR headset market. The glasses allow users to have large-screen experiences of apps and can connect to smartphones, game consoles, and other devices. Xreal is launching the glasses in the U.S., U.K., and select markets in Europe, with prices starting at $399. The market for augmented and virtual reality headsets is expected to rebound in 2024, and Xreal aims to increase its market share and annual unit sales. The company is in discussions with investors to raise more money.
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Keywords: nio inc, smartphones, technology, alibaba group holding ltd, augmented reality, entertainment, virtual reality technology, mark zuckerberg, media, business news, apple inc, meta platforms inc, sony group corp,
Source: https://www.cnbc.com/2023/10/24/xreal-air-2-launch-ar-glasses-look-to-challenge-meta-and-apple.html