Knicks sign jersey patch deal with owner James Dolan's Sphere Entertainment
Publishing timestamp: 2023-10-24 13:10:09
Summary
The New York Knicks have announced Sphere Entertainment as their official jersey patch partner for the 2023-2024 season. Sphere Entertainment is owned by James Dolan, who also serves as the executive chairman of Madison Square Garden Sports. The partnership is seen as a smart marketing move for the Knicks, as it brings attention and clout to the team. The NBA's jersey patch sponsor program has been a significant source of revenue for many clubs, and the Knicks were one of the few teams without a jersey sponsor last season. The terms of the deal were not disclosed, but it is expected to generate a substantial increase in revenue for the team.
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Keywords: madison square garden entertainment corp, business news, sports, madison square garden co, retail industry,