Anheuser-Busch and UFC strike multiyear partnership, as brewer tries to turn around Bud Light sales
Publishing timestamp: 2023-10-24 18:09:51
Summary
Anheuser-Busch InBev's Bud Light has announced a new marketing partnership with the Ultimate Fighting Championship (UFC). The six-year sponsorship deal is the largest in the history of the mixed martial arts promotion. Bud Light will receive exclusive branding at UFC events and collaborate on original content for UFC's digital and social channels. This partnership comes after a conservative backlash against Bud Light's previous partnership with transgender influencer Dylan Mulvaney.
Sentiment: NEUTRAL
Keywords: business news, anheuser-busch inbev sa, food and drink, world wrestling entertainment inc, media, breaking news: business, constellation brands inc, united states, sports, beer, dana white,
Source: https://www.cnbc.com/2023/10/24/anheuser-busch-and-ufc-strike-partnership-amid-bud-light-slump.html