Barbie who? Gen Alpha kids 'obsessed' with skincare could fuel holiday spending
Publishing timestamp: 2023-11-09 11:26:35
Summary
Generation Alpha kids, born in 2010 or later, have developed an interest in skincare and are expected to drive beauty sales during the holiday season. Dermatologists say this trend is safe as long as kids use age-appropriate products. Generation Alpha is projected to be the largest generation in history and has significant purchasing power. Skincare routines among kids have been influenced by social media platforms like TikTok, and they are becoming knowledgeable about skincare products. Brands catering exclusively to Generation Alpha are emerging, and retailers are capitalizing on this obsession. Skincare spending has increased among millennials and Gen Z, and this trend has been further accelerated by the pandemic. Parents are spending significant amounts on skincare products for their children, and some kids have even started sharing their skincare routines on social media. However, it is important for parents to ensure that the products their children use are suitable for their young skin. Generation Alpha is expected to have a transformative impact on the consumer landscape, with their projected spending power surpassing that of millennials and Gen Z. Brands need to consider the influence of Generation Alpha to avoid becoming irrelevant.
Sentiment: NEUTRAL
Keywords: retail industry, breaking news: business, ulta beauty inc, business, elf beauty inc, business news, entertainment,
Source: https://www.cnbc.com/2023/11/09/gen-alpha-kids-to-fuel-holiday-skincare-spending.html