Meta lets Amazon shoppers buy products on Facebook and Instagram without leaving the apps
Publishing timestamp: 2023-11-09 15:47:33
Summary
The article discusses how Meta (formerly Facebook) has debuted a new feature that allows users to connect their Facebook and Instagram accounts to Amazon. This feature enables users to shop Amazon's ads on Facebook and Instagram and check out without leaving the social media apps. Meta is looking to bolster its ad revenue after Apple's privacy changes affected its ability to target users. The partnership between Meta and Amazon is seen as a potential revenue opportunity for both companies and advertisers. The article also mentions the growth of Amazon's online ad business and the potential benefits of the partnership for merchants.
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Keywords: internet, pinterest inc, apple inc, amazon.com inc, breaking news: technology, business news, mobile, meta platforms inc, social media, technology,