SiriusXM is targeting younger customers with new app and streaming plan
Publishing timestamp: 2023-11-09 16:08:16
Summary
SiriusXM is launching a new app and streaming plan in an effort to attract younger customers. The company is focusing on its "human touch" and ability to serve as a discovery tool for listeners. The revamped app will feature personalized libraries, enhanced search, improved podcast listening, and greater content discovery. The new plan will be priced at $9.99 per month. SiriusXM hopes that these changes will help boost its sales and attract younger listeners.
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Keywords: internet, breaking news: business, entertainment, radio, business news, media, sirius xm holdings inc,